Pursuits
Eastern Europe Spawns Another Viral Hit With Prisma Photo App
- Russian app shares investors with Belarus native MSQRD
- Co-founder ’s Silicon Valley tour included a stop at Facebook
A photograph treated with the Prisma app.
Source: Prisma Labs Inc.This article is for subscribers only.
The former Soviet Union is proving to be a productive source of photo and video apps that go viral.
The latest is Prisma. The smartphone app can transform your photos -- even lousy ones -- into something resembling a work of art, stylized as an impressionist or pop-art painting. It’s been downloaded about 16.5 million times since release last month on Apple Inc. devices, with the pace surging to 2 million a day after its debut for Android phones this week, according to Prisma Labs Inc., the Russian startup behind it.