Nasdaq Gauges Market Appetite for Speed Bumps After IEX Approval

  • CEO wants customer feedback on several possible new features
  • IEX plans to open its SEC-approved stock market in August
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Nasdaq Inc. is talking with its customers about adding a “speed bump” to delay orders for one or more of its U.S. markets, a month before it faces competition from a new stock exchange.

Chief Executive Officer Robert Greifeld said that the company is asking clients what features or changes they would like to see, while it awaits IEX Group Inc.’s arrival as a more serious competitor. In June, the U.S. Securities and Exchange Commission approved IEX’s request to run a stock market with a 350-microsecond delay to orders -- a speed bump.