Apple Weighs iPhone Video Editing App in Renewed Push on Social
- Company looks to catch up as video sharing gains popularity
- Engineers test deeper social ties across iPhone, iPad software
Apple Wants to Capitalize on Social Media Popularity
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Apple Inc., seeking to capitalize on the popularity of social networks, is developing a video sharing and editing application and is testing new related features for its iPhone and iPad operating systems.
The early plans are part of a newly directed focus to integrate social networking applications within Apple’s mobile products and are a response to the success of social media-focused companies such as Facebook Inc. and Snapchat Inc., according to people familiar with Apple’s strategy. An Apple spokeswoman declined to comment.