Deals
Caesars Slots Get Makeover to Lure Millennials From Phones
- Move brings interactive play to once solitary one-armed bandit
- Casinos seek to reverse steady decline in money bet on slots
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Caesars Entertainment Corp., trying to convince young people that slot machines can be cool, is rolling out a new generation of devices in its casinos that look like the mobile games people play on their phones.
The largest owner of casinos in the U.S. is trying to buck a trend that’s seen slot-machine betting fall to $291 billion in 2014 from a peak of $355 billion in 2007, according to the Association of Gaming Equipment Manufacturers. While the slow-growing economy is often cited for the drop, casino operators also say millennials don’t play the slots like their parents and grandparents.