Amazon Said to Seek Sports Video Rights From Tennis to Rugby
- Prime Video service coul offer live tennis, rugby matches
- Online retailer may acquire rights or offer apps from others
Amazon Looking Into Sports Streaming Rights
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Amazon.com Inc. is pursuing video rights to a wide range of sports, including the French Open tennis championship and professional rugby, as the company looks for ways to draw new customers to its online TV service, people with knowledge of the matter said.
The world’s largest online retailer has expressed interest in sports with global appeal, such as tennis, golf, soccer and auto racing, said the people, who took part in talks and asked not to be identified discussing private business plans. Amazon is also interested in popular U.S. sports, such as basketball and baseball, though most rights are unavailable for the foreseeable future.