Monsanto Name Hated by Anti-GMO Forces May Vanish in Bayer Deal
- Bayer dropped Schering brand after 2006 takeover of drugmaker
- Abandoning name may distance Bayer from Monsanto’s reputation
Bayer CEO Baumann on Monsanto $62 Billion Takeover Bid
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Bayer AG’s proposed $62 billion purchase of seed maker Monsanto Co. could mean the end of one of the most derided names in corporate history.
As it has with earlier takeovers, Bayer would probably abandon the target’s brand name should the deal go through, according to a person familiar with the matter. Bayer no longer uses the Schering AG name after buying the company for about $22 billion in 2006.