Economics
Trump’s $625-a-Night Washington Hotel Tests Lure of Ivanka Brand
- Candidate’s $200 million project set for soft opening
- Daughter’s name is on $1,050-a-night suite and luxury spa
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Three decades after Donald Trump bought New York’s Plaza Hotel and put first wife Ivana in charge of renovations for “one dollar a year plus all the dresses she can buy,” his new castle-like hotel opens this week in Washington. It’s a showcase, and a test, for 34-year-old daughter Ivanka.
Housed in the 1899 Romanesque Revival-style Old Post Office on Pennsylvania Avenue, five blocks from the White House, the $200 million Trump International Hotel Washington D.C. features the first Ivanka Suite ($1,050 a night) and the first spa where her brand, not just the Trump name, is featured. Ivanka helped negotiate the $3 million-a-year lease of the government-owned building and oversaw its redevelopment and design.