How Halal Food Became a $20 Billion Hit in America
- Halal is a hit with millenials; sales up by a third since 2010
- Diners at Manhattan’s Halal Guys food truck put taste first
This article is for subscribers only.
Sometimes, culinary trends move in sync with political ones. Sauerkraut was renamed “liberty cabbage” when the U.S. was at war with Germany, and a more recent falling-out with the French led to the invention of “freedom fries.”
But sometimes they move in mysterious ways. In an election season dominated by Donald Trump, Muslims haven’t always been made to feel welcome in America. Meanwhile sales of halal food, prepared according to Islamic law, are surging -- and not just among the fast-growing U.S. Muslim population: Adventurous millennial foodies are embracing it too.