Superheroes Top Princesses in Halloween-Costume Battle
- Warner Bros.’s superhero push reflected in Halloween choices
- Purchases of Halloween costumes expected to reach $3.1 billion
DC Super Hero Girls Batgirl Costume
Source: DC Super Hero GirlsSuperhero costumes will unseat princess outfits this Halloween, a sign that Warner Bros.’ DC Comics blitz is taking a toll on the likes of Cinderella and Elsa.
For the first time in more than a decade, more U.S. kids will dress up as action heroes than princesses, according to a survey commissioned by the National Retail Federation. Batman and other DC Comics characters were especially well represented in the survey, the NRF found.