For Pfizer, Bigger as One May Be Better Than Smaller With Two

  • Investors, analysts say pricing climate favors bigger company
  • Pfizer pipeline promising against troubling generic landscape
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For Pfizer Inc., bigger is still better.

By deciding not to split in two after a lengthy evaluation, the New York-based drugmaker is keeping greater leverage with the health insurers and pharmacy benefit managers that have gained increasing power since it first considered a breakup years ago.