Deals
NBCUniversal Said to Near $200 Million Investment in BuzzFeed
- Deal would come after NBC made similar bets on BuzzFeed, Vox
- Two companies collaborated on NBC’s Olympics Snapchat channel
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NBCUniversal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.
NBC’s latest investment would value BuzzFeed at about $1.7 billion, the person said, asking not to be identified because the discussions are private. Last year, Comcast Corp.’s TV and film division made separate $200 million investments in both BuzzFeed and Vox Media, the online publisher of The Verge, Eater and Recode.