Pursuits

Musk Says Tesla’s Solar Shingles Will Cost Less Than a Dumb Roof

“Electricity is just a bonus.”

Tesla's Sexy Solar, Massive Batteries and Fast Cars

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It’s official: After Tesla shareholders approved the acquisition of SolarCity, the new company is now an unequivocal sun-to-vehicle energy firm. And Chief Executive Officer Elon Musk didn’t take long to make his first big announcement as head of this new enterprise.

Minutes after shareholders approved the deal—about 85 percent of them voted yes—Musk told the crowd that he had just returned from a meeting with his new solar engineering team. Tesla’s new solar roof product, he proclaimed, will actually cost less to manufacture and install than a traditional roof—even before savings from the power bill. “Electricity,” Musk said, “is just a bonus.”