Yahoo’s $17 Million Bet on NFL Streaming Gets Tested Sunday
- More than 30 advertisers to target viewers during, after game
- Yahoo is likely to lose money to promote live video prowess
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When the Jacksonville Jaguars and Buffalo Bills face off this Sunday, perhaps only their loyal fans will care about the score.
The rest will be watching to see if Yahoo! Inc. makes a compelling case that football can be just as good online as it is on TV. The company paid about $17 million for the rights to stream the game around the world from London at 9:30 a.m. New York time, according to a person familiar with the terms. By comparison, CBS paid about $37.5 million per game in its one-year deal to broadcast the National Football League on Thursday nights.