Alexa, Take the Wheel: Ford Models to Put Amazon in Driver Seat
- Amazon’s voice-activated assistant coming to cars this summer
- Echo technology to allow drivers to start car from the couch
Alexa Spurs Amazon’s Best Holiday Yet
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Shopping from the steering wheel will become possible this year as Ford Motor Co. begins taking Amazon.com Inc.’s Alexa digital assistant along for the ride.
The second largest U.S. automaker said it will begin offering “Alexa in the car” this summer on vehicles equipped with its Sync 3 infotainment system. An automotive version of Amazon’s popular voice-activated Echo assistant, Alexa in the car will let drivers order items on Amazon, listen to audio books, play music, check news, search for restaurants and get directions. The driver just has to push a button on the steering wheel and say, “Alexa,” followed by a command such as “find an Italian restaurant.”