Move Over Mobile Phone: The Next Ad Frontier is the Windshield
- Augmented reality to put ads, services in front of drivers
- Automakers and tech companies sense new revenue opportunities
Corning’s Gorilla Glass Isn’t Just for Your iPhone
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The next frontier in digital advertising may be your car’s windshield.
Automakers, technology companies and glass manufacturers are teaming up to turn the display that graces the front of an iPhone into the windshield of a car -- one that can show ads, directions and vehicle information to the person behind the wheel.