Even Trump’s Constant Tweeting Wasn’t Enough to Boost Twitter
- No benefit to the ‘top of the funnel,’ CFO Noto says on call
- Biggest factor for growth is Twitter’s own marketing
Twitter Stumbles as 4Q Revenue, Sales Growth Stall
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President Donald Trump’s constant tweeting has put Twitter Inc. in the spotlight, raising its profile in global conversations and making the social media service widely recognizable.
Trump has moved shares of Boeing Co., Lockheed Martin Corp., Ford Motor Co. and others, but his missives weren’t able to lift up Twitter’s quarterly results. Revenue in the fourth quarter and a profit outlook for the current period both came in well below analysts’ estimates.