Trump’s Tweets Could Give Twitter a Bump in Users, BTIG Says
- President’s round-the-clock missives spur ‘meaningful uptick’
- Upgrades stock to buy; says takeover speculation may reignite
This article is for subscribers only.
President Donald Trump’s ability to move stocks and markets with his Twitter posts is well known, but now he may be having an impact on Twitter itself.
Trump’s use of the 140-character messaging service at all hours of the day to bypass the traditional media is giving people a reason to learn how to use the platform, creating “a second chance to attract and retain users,” BTIG analyst Richard Greenfield wrote Wednesday in a research note to clients. At the same time, the focus on Trump’s tweets has turned the media into “a giant marketing vehicle” for the company, he wrote.