Twitter Tumbles as Pace of Revenue Growth Slows to 1 Percent
- Ad sales force restructuring, job cuts don’t seem to help
- Company struggles to persuade advertisers with few new members
Twitter Revenue Falls as Sales Growth Plummets to 1%
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Twitter Inc. tumbled the most in almost four months after quarterly revenue and a profit outlook missed analysts’ estimates, showing that efforts to woo more advertising have yet to pan out despite an effort to boost usage of its site.
Even as Twitter sits at the center of daily media reports, given U.S. President Donald Trump’s frequent blasts, the company has had trouble persuading advertisers to spend more money on the platform as fewer people join. In the fourth quarter, Twitter added 2 million new users, bringing the total number of people who log in monthly to 319 million. Still, it was the fewest new recruits in at least three quarters.