Ctrip Enlists Women in Drive to Create a Travel Giant

  • Jane Sun argues that enlisting women will be key to success
  • Her signature Skyscanner deal will help it go international
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Jane Sun led two male colleagues into a Tokyo boardroom a few years ago, ready to hear a pitch from potential business partners. As was the custom, their hosts showered the men from China’s biggest online travel site with effusive praise. Sun, mistaken for an assistant, got nothing.

“I was chief financial officer but nobody shook my hand,” she said. “They turned around and walked away.”