Verizon’s Unlimited Data Offer Puts Its Reputation for Reliability at Risk
- Move to unlimited data marks reversal of strategy to compete
- Verizon already has fewest airwaves per user of any carrier
Analyst Moffett Welcomes T-Mobile-Verizon Network Battle
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By offering customers unlimited data, Verizon Communications Inc. is putting at risk the one thing that made it America’s wireless king: Its network.
The decision to let users stream and download at will, with no costly overage charges to worry about, threatens profit margins and puts additional strain on a network hailed by reviewers as the most reliable in the U.S. While Verizon says it’s prepared to handle the coming onslaught of traffic, the carrier has its work cut out for it: The company serves the largest number of users -- 114 million nationwide --- with the least amount of airwaves per customer connection.