Celebrity-Favorite Mavi Jeans Said to Hire Goldman, BofA for IPO

The owners of Turkey’s Mavi Jeans, the brand that claims to be a favorite of celebrities including Lady Gaga and Adriana Lima, have hired Goldman Sachs Group Inc. and Bank of America Corp. to work on an initial public offering, people familiar with the matter said.

Turkven Private Equity and the Akarlilar family mandated banks for the listing, which could value the company at about $800 million, including debt, the people said, asking not to be identified because the talks are private. No final decisions have been made and the owners may decide to postpone or cancel a listing.