The End of Wi-Fi? Five Things We Learned This Week
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Five Things We Learned This Week (03/10)
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1) A World Without Wi-Fi Is Coming
We’ve gotten used to connecting our smartphones to Wi-Fi at work, at the mall, at Starbucks, or wherever we can get a signal, to conserve our data allowance. But now that every major U.S. carrier offers unlimited data plans, why bother? Analysts are betting that businesses won’t continue to offer or upgrade free Wi-Fi if it’s not needed. “Customers are rational,” said Craig Moffett, an analyst at MoffettNathanson LLC. “When pricing incentives favor Wi-Fi, customers use more Wi-Fi. When pricing incentives shift, so does behavior.”