Cars
Your Porsche 911 Will Soon Find Its Own Parking Spot
- ‘Customer expectations are changing,’ Porsche CFO Meschke says
- Digital services would yield the equivalent of $9,000 per 911
Porsche Pushing Toward Electric and Driverless Cars
Porsche is shifting its focus beyond horsepower and handling to services like finding nearby parking spots and providing real-time weather data that warn drivers of icy roads.
The goal is for so-called digital services to generate at least 10 percent of annual revenue in the medium term, the Stuttgart, Germany-based luxury division of Volkswagen AG said Friday. That effectively means that a $89,400 911 sports car would generate at least $9,000 from offerings like activating special lighting systems to help navigate mountain roads.