Twitter Swastika Hack Comes at Fragile Time for Company

  • Breach may spook users and advertisers; shares fall 3 percent
  • Glitch comes same day as U.S. accuses Russia in Yahoo breach

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With revenue already forecast to decline this year, Twitter Inc. can’t afford to spook users or brands. So it didn’t look good when an outside application on its social media service was hacked, triggering a torrent of swastika-filled tweets.

Several high-profile accounts, such as Forbes Magazine, BBC North America, and Reuters Japan, started tweeting with Turkish-language hashtags like “NaziGermany” and “NaziHolland” on Wednesday, while posting content supporting Turkish President Recep Tayyip Erdogan.