Pursuits

Airbnb Explores Expansion in Long-Term Home Rentals

The startup is assessing demand for an alternative to Craigslist sublets.
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Airbnb has quickly become a favorite destination for travelers looking for somewhere to stay on vacation. Now the home-sharing startup is interested in doing the same for people who want to find a place to live.

Airbnb Inc. is considering an expansion in the long-term rental business and has asked McKinsey & Co. to research the market, said two people familiar with the matter. The consulting firm’s work involves conducting competitive analysis of Craigslist, said the people, who asked not to be identified because the deliberations are private.