Google Overhauls Policies After Uproar Over YouTube Videos
- After U.K. criticism, company creates new brand safety tools
- Google also taking a tougher stand on hateful content
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Google is giving marketers more control over their online ads after a slew of brands halted spending in the U.K. over concerns about offensive content.
The Alphabet Inc. unit also expanded its definition of hate speech under its advertising policy to include vulnerable groups, which includes those discriminated against because of their identity, socioeconomic class or country of origin. The new policies apply to the YouTube online video service and Google’s expansive network that serves ads across the web.