AMC Cinemas Beefs Up Marketing With Dine-In, Bottomless Popcorn
- Wanda-controlled chain plans 3 brands, retires Carmike’s name
- CEO says chain must share in revenue for earlier home releases
This article is for subscribers only.
AMC Entertainment Holdings Inc., the theater chain controlled by China’s second-richest man, outlined a new marketing strategy following its takeover of Carmike Cinemas, saying it will create new brands like AMC Classic and AMC Dine-In and retire the acquired company’s name.
Adam Aron, chief executive officer of the world’s biggest cinema chain, also said on a earnings call Tuesday that AMC is weighing proposals from Hollywood studios that would let movie fans see new films at home sooner. Any deal involving AMC, controlled by Chinese billionaire Wang Jianlin, would include a share of the studios’ added revenue, he said.