This Swiss Startup Is Bringing AI to the Music Label Business
- Utopia Music billed as a new kind of record company by founder
- Data gathered from sites such as Facebook, Twitter, Instagram
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A Swiss-Swedish startup wants to bring the power of big data and social-media analysis to the music business, offering artists instant insight into where and how their songs are playing so they can market more effectively to fans.
Utopia Music Group is being billed as a new kind of record company by its founder, Mattias Hjelmstedt. Like an old-school label, Utopia Music will also produce and book live performances and handle artist logistics, such as flights, cabs and hotel rooms.