Twitter Adds Video Advertising to Periscope, Focusing on Predictable Content
The Twitter Inc. logo and signage is displayed on the facade of the company's headquarters in San Francisco, California, U.S., on Wednesday, Oct. 21, 2015. Twitter Inc. is expected to release earnings figures on Oct. 27.
Photographer: David Paul MorrisThis article is for subscribers only.
Twitter Inc. is adding advertising to posts from its Periscope live-broadcasting tool -- but only on the safest videos.
As some of the world's largest advertisers pull spending from Google's YouTube video-sharing site amid concerns about placement with potentially offensive material, Twitter is touting that its Periscope ads will be placed predictably and only with high-quality publishers that the marketers choose.