Airbnb Adopts New Name, Doubles Investment to Woo China
- Home-sharing giant ramps up its services in Shanghai
- CEO Brian Chesky unfurls new Chinese brand name “Aibiying”
Why Airbnb Is Doubling Its Investment in China
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Airbnb Inc. is showing China some love.
The U.S. home-sharing giant is adopting the name “Aibiying” in China, one that translates as “welcome each other with love,” as it doubles investment in the country and triples its local workforce to serve the world’s largest population of travelers.