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HBO Max, Disney+ See Bump in App Downloads With Film Debuts
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AT&T Inc.’s HBO Max streaming platform set a single-day record for downloads of its mobile app following the release of the superhero sequel “Wonder Woman 1984,” from the company’s Warner Bros. studio.
An estimated 554,000 users signed up for the app from Friday to Sunday, including a record 244,000 downloads on Sunday alone, according to the market-research firm Apptopia. While mobile devices are just one entry point for customers using a streaming service, the data provides a way to measure traffic. HBO Max’s total mobile users now stand at just under 12 million, Apptopia said.