AmEx Mines Facebook ‘Likes’ to Connect Merchants, Customers
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American Express Co., the biggest credit-card issuer by purchases, said it will deliver customized discounts and offers to cardholders who allow it to mine their Facebook relationships, online interests and “likes.”
“We’re running algorithms to serve you up offers that are relevant based on your likes, your preferences and your friends,” Edward Gilligan, vice chairman of New York-based AmEx, said in an interview yesterday.