Pursuits

American Airlines Considers Change in Oldest Jet Livery

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American Airlines is studying whether to adopt a new look for its jets, which sport the oldest livery among major U.S. carriers and an iconic polished-aluminum finish in use since the 1930s.

“We have made a decision to embark on a modernization of our brand,” Chief Commercial Officer Virasb Vahidi said in an interview. “That could culminate with a potentially new livery and logo -- that’s something we are evaluating.”