Facebook Joins With NBC to Provide London Olympics Coverage
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Facebook Inc., the world’s biggest social-networking company, formed a partnership with Comcast Corp.-controlled NBCUniversal to provide coverage of the 2012 Olympic Games in London.
Facebook will host an NBC Olympics page with news, results, photo galleries, trivia and polls, NBC said today in a statement. Users who “like” the site will get exclusive content, according to the broadcaster, which said no money is changing hands in the deal. NBC Olympics introduced a timeline application on its website so Facebook friends can share content.