Cybersecurity
Google Leads in App Ad Sales as Search Elusive in China: Tech
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After years of seeing its China strategy hobbled at almost every turn, Google Inc. has finally carved out a market niche where it’s the leader: ads aimed at mobile phone applications.
App developers and corporations such as Bayerische Motoren Werke AG and Shanghai General Motors Co. are turning to Google’s AdMob unit to reach Chinese smartphone users on the go.