Best Buy May Reduce Online Prices to Compete With Amazon
This article is for subscribers only.
Best Buy Co., the world’s largest consumer-electronics retailer, may cut online prices as it heads into the holiday shopping season to compete with rivals such as Amazon.com Inc.
Best Buy sets prices for televisions, tablet computers and smartphones based upon “what is selling online, what is selling in the store, what is selling with the competition,” Stephen Gillett, president of digital, global marketing and strategy, said today in an interview. The retailer may reduce prices “to make sure that we are competitive across those categories.”