Creative Artists Unit to Sell $1.5 Billion Europe Soccer Rights

European soccer’s ruling body signed an agreement with a newly created unit of Creative Artists Agency LLP to manage the sale of broadcasting rights to qualifying matches for Euro 2016 and the 2018 World Cup.

UEFA said in a release yesterday that CAA Eleven will handle the sale of the rights that the soccer organization took over after promising its 53 member associations $1.5 billion, an increase on what they make through individual agreements. Nyon, Switzerland-based UEFA didn’t provide details about whether CAA Eleven has provided any financial guarantees or what rights are included.