Unilever Doubles P&G Growth by Dominating Jakarta Stalls: Retail
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Hari Sumarno runs a small shop selling tobacco and household sundries at the Palmerah market in Jakarta, the bustling capital of Indonesia, which has one of the world’s fastest-growing economies. Palmerah is a hive of more than 100 mom-and-pop stores, and shoppers haggle over everything from duck eggs to flip-flops as flies buzz overhead.
The front of Sumarno’s cramped stall is plastered with small packages of Sunsilk shampoo, Fair & Lovely skin cream, Bango soy sauce and Rexona deodorant -- a seemingly random assortment with a common denominator: All are Unilever brands.