Disney’s Netflix Deal Brings Online Film Viewing Mainstream

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Netflix Inc.’s deal with Walt Disney Co. to stream new releases, including those from Pixar and Marvel, signals online viewing has become mainstream and poses a major threat to traditional pay TV.

Starting in 2016, Netflix gains exclusive U.S. TV rights to movies from Disney, the world’s largest entertainment company, according to a statement yesterday. That gives the Los Gatos, California-based video service new films in a time frame historically reserved for premium channels like Liberty Media Corp.’s Starz, as soon as seven months after theaters.