Nestle to Battle Starbucks in Chinese Premium Coffee Market
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Nestle SA rules the high-end coffee market in Europe with Nespresso capsules. Green Mountain Coffee Roasters Inc. dominates the U.S., leaving China as the biggest land grab for premium single-serve coffee.
Nestle, due to present results from a Chinese location for the first time tomorrow, has prepared for rising demand in the country with Nespresso machines celebrating the year of the dragon decorated by Hong Kong-based luxury brand Shanghai Tang. Starbucks Corp. said in April it plans to introduce its Verismo single-serve system in the country in 2013.