HTC Names New Marketing Chief Amid Smartphone Share Slide
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HTC Corp. hired a new chief marketing officer as it seeks to reverse declines in smartphone share that have pushed revenue down for four straight quarters.
Benjamin Ho, head of marketing at Taipei-based phone operator Far EasTone Telecommunications Co. will take up the HTC post in January while current sales and marketing president Jason MacKenzie will focus on strategy, the Taoyuan, Taiwan-based company said in a statement today. Ho, who joined Far EasTone in 2003, previously held the top marketing role at Motorola Asia Pacific Ltd. and worked at Dentsu Inc. and Omnicom Group Inc.’s BBDO.