Facebook Ads Based on Browsing Challenge Google Stronghold: Tech
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Facebook Inc., under pressure to expand sales from its 1.1 billion users, is pushing into a business that lets marketers buy advertisements in real time on the basis of a member’s Web-browsing habits.
Facebook Exchange, a five-month-old service that generates automated ad buying as users click around the site, so far has more than 1,300 customers, Chief Operating Officer Sheryl Sandberg said on a call last month. Now, the company is broadening Facebook Exchange’s global footprint, with plans to expand in Asia and Latin America.