Zuckerberg's Snapchat Envy Isn’t Disappearing
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First, Facebook tried to clone Snapchat. Then, Facebook tried to buy Snapchat. When that failed, Facebook tried again to copy the success of the photo-messaging app — three more times.
Mark Zuckerberg's Snapchat envy shows no signs of abating. Facebook's various photo-messaging apps and add-ons haven't managed to replicate Snapchat's popularity for any extended period of time, according to data from researcher App Annie. However, the latest attempt, a limited geographic release of an Instagram offshoot called Bolt, so far looks to be the most promising.