Apple Must Keep Setting Standards or Lose Its Cool, Wozniak Says

Apple Inc. has kept its power to determine the course of consumer electronics even as it faces tougher competition in mobile phones and tablets, said Steve Wozniak, who co-founded the company with Steve Jobs in 1976.

Companies such as Amazon.com Inc. and Google Inc. “all have great ideas, but sometimes you need a critical mass of loyal users that will instantly buy and go this direction,” Wozniak said in an interview at Bloomberg’s Berlin office this week. “Apple is really good at setting a standard with a new device. Apple still has its halo in that regard.”