Pursuits
Banana Republic Makes Blogger Star of Spring Campaign
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Gap Inc.’s Banana Republic isn’t just mailing its spring collection to fashion bloggers in hopes of glowing reviews. The modern work-wear brand is making one of them a star.
The brand’s “Love” campaign will feature the story of how Joy Cho, the author of fashion and lifestyle blog “Oh Joy,” met her husband and will recreate their first date with photos of the pair in Banana Republic items, Catherine Sadler, global chief marketing officer, said in a telephone interview.