Whole Foods to Test Rewards Program as Competition Grows
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Whole Foods Market Inc., facing stiffer competition among natural-foods sellers, is embracing something it’s resisted for more than 30 years: a rewards program.
The grocer will test the plan in its store in Princeton, New Jersey, this month and expand the trial to Philadelphia later this year, Michael Silverman, a Whole Foods spokesman, said in an e-mail. The company expects to introduce a national rewards program by late 2015, he said.