Pursuits

Yum’s 29% Sales Collapse in China Goes Beyond Avian Flu

Lock
This article is for subscribers only.

Can Colonel Sanders win back Chinese diners?

Last week Yum! Brands Inc., which owns KFC, reported that same-store sales in China plunged 29 percent in April as concerns about the safety of its chicken and the spread of bird flu prompted customers to steer clear of KFC restaurants.