Reader’s Digest Brand is Key to Strategy in Bankruptcy
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Exploiting Reader’s Digest’s iconic brand is the latest strategy for its private equity owners, who put the 91-year-old publisher into bankruptcy to shed $465 million in debt as consumers shift to electronic media.
Like recently bankrupt Hostess Brands Inc., maker of Twinkies and Wonder Bread, and bankrupt Eastman Kodak Co., inventor of Kodachrome film and Instamatic cameras, Reader’s Digest has a potentially valuable name.