Samsung Targets Galaxy 4 at Apple’s Core IPhone Market
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Samsung Electronics Co. is making its biggest run yet at the iPhone’s U.S. loyalists, unveiling the new Galaxy S4 a few blocks from Apple Inc.’s flagship store in New York and broadcasting the event live in Times Square.
The debut of Samsung’s marquee smartphone at Radio City Music Hall tomorrow night lets Samsung bring the fight directly to Apple’s strongest market. The South Korean company is relying on an advertising blitz and cutting-edge features, potentially including a snazzier camera and eye-tracking capabilities, to generate the kind of buzz associated with Apple’s products.