Twitter Expands Advertising Tools With Keyword-Based Ads
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Twitter Inc. introduced a feature that will let advertisers reach users based on keywords in their postings, expanding the tools available to marketers on the microblogging site.
Keyword targeting will make it easier for companies to tailor promotions based on content, Twitter said in a blog posting today. The service aims to boost the relevancy of ads, rather than the number of promotions that appear alongside the website’s 140-character status updates.